Movie Review The Goods Live Hard Sell Hard

The Goods Live Hard Sell Hard (2009) 

Directed by Neal Brennan

Written by Adam McKay, Will Ferrell, Kevin Messick, Chris Henchy

Starring Jeremy Piven, David Koechner, Kathryn Hahn, Ken Jeong, Jordan Spiro 

Release Date April 14th, 2009 

Published April 13th, 2009 

The makers of the comedy The Goods: Live Hard, Sell Hard, owe a deep debt, possibly even royalty payments, to John Landis who's 2004 documentary Slasher is undoubtedly the inspiration for this comedy about a group of mercenary car salesmen who stage massive sales for desperate car dealers. No mention is made in the credits or on the film's IMDB page of Slasher but I fear, honestly, litigation could be on order.

I had time to ponder this as I watched The Goods because this inconsistent comedy leaves a good deal of time for thinking about other things.

in The Goods Jeremy Piven plays Don Ready. His job, really, his life, is selling cars. With his for hire team of mercenary salesmen, Don is in a new city week after week with a new sale to run and new suckers to take advantage of. His latest job however, in the middle of nowhere town of Temecula(?) has some unexpected pitfalls.

Hired by Ben Selleck (James Brolin) to save his used car lot from bank foreclosure and taken over by his rival (Alan Thicke, in cameo), Don finds himself beginning to question his mercenary lifestyle. In the course of business Don meets and falls for Ivy (Jordan Spiro), Selleck's daughter. And then there is Blake (Jason Sadowski) , a Selleck employee who may or may not be Don's illegitimate son via a one night stand two decades earlier.

Meanwhile, Don's team are also meeting new challenges. Brent (David Koechner), the team finance guy, has to fend off the unwanted advances of Mr. Selleck. Babs (Kathryn Hahn), team eye candy, falls for Selleck's 10 year old son. Don't worry, he's a ten year old in the body of a thirtysomething and played by comic Rob Riggle. Jibby (Ving Rhames), the team's ethnic diversity, falls for a stripper and hopes to 'make love' for the first time.

Naturally, there is an enemy and he is played by Ed Helms as a rival car salesman who also happens to be engaged to Ivy and a member of a so-called 'Man band' whose claim to fame is once having opened for the group O-Town. If you think he has much hope of competing with Don Ready you probably haven't seen many movies.

The Goods: Live Hard, Sell Hard is yet another in a long line of comedies that tries to get past predictable plotting by being exceptionally raunchy. The formula is however kicked up a notch thanks to the casting of some of the best comic supporting players working today. The all star team of supporting players is lead by Ken Jeong (The Hangover, Role Models), Tony Hale (Arrested Development), Wendie Malick and Craig Robinson. This terrific group pull laughs like the pros that they are and they elevate the otherwise forgettable movie with their uncommon talents.

Not that the main cast isn't good. I really like Ving Rhames in a very non-typically vulnerable performance. David Koechner's performance never goes in the direction you expect it to and Kathryn Hahn more than holds her own against the veteran launchers like Koechner and Helms.

The one performance that is just a degree off is Jeremy Piven who seems adrift between being the Fonzie and the affable, likable lead. The balance is never found. Don Ready is something of a loser, so no cool to fall back on and he is never all that likable even when he is supposedly playing vulnerable and in love.

I don't know if Piven is miscast in the role but he is definitely one of the things in the movie that doesn't completely work. The other is the stilted direction of TV vet Neal Brennan. Underlining all his points, Brennan directs The Goods as if mimicking, even parodying, other raunchy comedies of recent years.

There is nothing to really set The Goods apart from other R-rated comedies. Is it funny? Yes, and for some that will be enough. Myself, I was hoping for something more. Oddly enough, that is likely the feeling of most people who buy cars from guys like Don Ready.

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