Scream
Directed by Wes Craven
Written by Kevin Williamson
Starring Neve Campbell, Drew Barrymore, Skeet Ulrich, Matthew Lillard
Released December 2oth, 1996
Scream was a flashpoint in the horror genre of the mid to late 1990s. Some credit a smart marketing campaign, the film was distributed by Dimension Films, a branch of then indie powerhouse Miramax. Putting aside all that we know about Harvey Weinstein and his company, they made Scream a phenomenon through incredible word of mouth at a time when the horror genre was at the lowest of lows.
In the previous year to the release of Scream, the highest grossing horror movie of 1995 ranked 82nd overall in theatrical gross and brought in just $21 million dollars in worldwide sales. That movie was Tales From the Crypt: Demon Night. Now, in terms of business, that movie did make money and there was a strong business model in terms of low budget horror and $20 million dollars in revenue. But, the genre was truly at its lowest in terms of reputation and cultural impact until Scream came along.
Find my full length review at Horror.Media, linked here.
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