Directed by Ben Stiller
Written by Helen Childress
Starring Winona Ryder, Ethan Hawke, Janeane Garofalo, Steve Zahn, Ben Stiller
Release Date February 18th, 1994
Published February 21st, 1994
In the 80s you were called a sellout when you appeared in commercials for brands that people didn't like or respect. In the 90s, this insult evolved into people being called Posers. Essentially, people who tried to be part of a culture that they were not authentically part of were 'Posing,' pretending to be cool and hip and down with the kids. It's strange to think how antiquated this thinking is today. In our modern culture, some of the most popular celebrities are themselves a brand that is associated with other brands for the purpose of selling products to consumers, also known as fans. In the 80s, famed comedian Bill Hicks railed against celebrities in Diet Coke commercials as the ultimate sin that one could commit against authenticity. Today, you'd be hard pressed to find a celebrity who isn't accompanied by some kind of brand deal and we all just accept it as the norm.
Sorry for the tangent but writing about Reality Bites bums me out so getting distracted is like a gentle and brief oasis. Reality Bites is the ultimate Poser movie. In the 90s, if marketers wanted to reach the youth market that would find an attractive model or celebrity, throw some flannel and chunky boots on them and have them 'Hello Fellow Young People' their way into our living rooms. We'd roll our eyes and call them posers and then probably still buy the products but ironically and without passion. That's Reality Bites in a nutshell, a movie that comes wandering in dressed in flannel and armored in irony and disaffected youth while selling the notion that it is The Big Chill for Generation X. And yes, I rolled my eyes when I thought of that and then bought a ticket for Reality Bites so I could roll my eyes in front of the big screen and pretend not to care about how the movie was selling a conception of my generation to me like any other branded product.
Reality Bites stars Winona Ryder as Lelaina Pierce, college valedictorian and wannabe documentarian. Lelaina spent her college years getting drunk, getting high and still making it to class on time and getting good grades. Most of Lelaina's time is spent behind a camera where she has been documenting the lives of her closest friends including Vickie (Janeane Garofalo), a manager at The Gap, Sammy (Steve Zahn), a closeted gay man, closeted at least to his family, and Troy (Ethan Hawke), Lelaina's on again, off again, best friend and flirting partner. We get to see plenty of Lelaina's supposed documentary and what we see does not communicate any serious attempt at documentary filmmaking. It's an entirely facile representation of someone's dream of making movies and it gets Reality Bites off to a deeply inauthentic start that doesn't get any better from there.
