Grind (2003)
Directed by Casey La Scala
Written by Ralph Sall
Starring Mike Vogel, Vince Vieluf, Adam Brody, Jennifer Morrison, Tom Green
Release Date August 15th, 2003
Published August 15th, 2003
No one will believe me now but it's true. Years ago, I predicted that one day filmmaking would be completely taken away from the artists and given over to the marketing departments of major studios. They will operate without scripts and shot lists, only posters and taglines. They will thinly outline the most marketable elements necessary to sell the film to the selected demographic. They will test market everything right down to the individual lines of dialogue for the maximum marketability. Well the final product of this marketer's wet dream is finally in theaters. Grind is the very first movie made entirely by marketers and unspools like the 90 minute commercial it is.
Let's cut to the chase, it's about four guys who's goal in life is to become pro skaters like their hero Jimmy Wilson (one of the London brothers, it doesn't matter which one). They believe that if they can show Jimmy a tape of their skating he will invite them to join his tour. So like Grateful Dead fans, they begin tailing the tour in a beat up van. All the while they’re chasing female models cast as extras and just missing their hero at each stop.
Along the way there are unnecessary cameos by Tom Green, Bobcat Goldthwaite and Stephen Root doing an odd variation on his character from Office Space. The cameos do nothing to add to this mess and Green's appearance actually brings the film to a screeching halt. Green is such an oddball you must wonder if his character was a practical joke on his part that the producers didn't get and left in the film. I honestly believe Green is that smart, and I had a lot of time to develop that theory as the film grinded away through another banal skating exhibition.
I'm not sure if it was the way the film was edited or if the skating was that dull but I was bored even during what the film was all about, the skating. I haven't been on a skateboard since I was 14 years old and I broke my tailbone, but you don't have to be a fan of the X Games to be unimpressed by the skateboard exhibitions in Grind. Only a cameo by Tony Hawk shows any real talent. Of course the skateboard stuff might have been good but with the way it was shot and edited we won't ever know. What ended up on the screen was not very impressive.
Grind functions as a sports movie, it even has a big game at the end, though it's entirely inconsequential. The sports movie clichés are mixed in between fart jokes and banal dialogue about friendship and being a team.
The cast doesn't come off as badly as their skateboarding talent. Each of the four leads has a modicum of charm but any shred of good acting was left on the cutting room floor. Only Joey Kern as Sweet Lou makes any real impression, his relaxed humor provides the film’s few bright spots. Novice Eric Rivers has the film’s main role and at best I can say I didn't hate him. That said, his bland performance is exactly what the marketers were looking for, good looking, vague, banal and inoffensive. He's not so bad that it's memorable but he's not so good either.
As I write this Grind has failed miserably at the box office. It's a minor victory for artists over the marketing overlords, but they will be back. Armed with their demographics and market research.
Be afraid, be very afraid.
