The day I tell a young person that their opinion doesn't matter and that they are an influencer and not a critic, is the day I need to get out of the business of film criticism. Recently, there has been a rising tide of discourse in critical circles where old guard critics complain about the young whippersnappers on Instagram and TikTok who are usurping the traditional space of entertainment journalists and professional film critics. The gripes have some validity in the idea that some who have cultivated a following on social media use that influence to peddle movies while not revealing that their influence peddling is based on the price of being given access to celebrities and the clout that comes with attending junkets and premieres.
There is something despicable about not sharing the fact that you are essentially being paid for your opinion via access to celebrities. That said, let's not act like this is something new. For years, the entertainment journalism realm has been populated by many real, genuine reporters doing their job and a group of blow dried blowhards whose livelihood was derived from being given access to celebrities that they would fawn over and give free reign to sell their movies unchallenged by questions regarding their movies. Junket Whores or the more kind and less problematic label of 'Junketeers' have plagued the realm of film journalism since film promotion became a thing.
Wherever there was a marketer selling a movie, there was a 'journalist' willing to offer a vast platform in exchange for the relationship, real or fabricated, with a celebrity. I know many fellow 'film critics' or 'film journalists' whose walls are filled with signed photos of them with celebrities. There is nothing wrong with being a critic and a fan but there is a line that can be crossed when you become friendly with actors or filmmakers and then have to assess their work. The price critics pay for access can, at times, be their ability to objectively assess the work in front of them.
Myself, I love doing interviews with directors. This presents an ethical question, how can I be critical and have an effective, honest conversation with a filmmaker? I've drawn a particular, personal, ethical line. I will only interview a director after I have seen and liked their movie. On two occasions I've been given access to something that could be considered ethically questionable. Netflix has flown me out to a pair of Hollywood events, one for The Irishman and one for Marriage Story. Each time I was able to see the movie and then meet the stars and filmmakers. I ended up not writing about The Irishman because of the experience of being given the privilege of meeting Martin Scorsese, Robert DeNiro, and Al Pacino.
I did end up writing about Marriage Story, twice, but that was only because I saw the movie first and absolutely loved and then was able to have a genuine moment with the actors and director Noah Baumbach afterward regarding my enthusiasm for the movie. When I love a movie, I want to tell the filmmakers and film criticism has offered me that chance a few times. But, as I said, there is a line there that when crossed it can affect your personal credibility. Did I like Marriage Story more because Netflix put me up in a hotel in New York City? It certainly didn't hurt my feelings. But I do believe that I shared honest opinions on that movie, I loved it and I would have loved it the same if I had not been gifted a trip to New York City just to see it.
That's my opinion anyway. I've gotten away from what I intended for this article. My point is that this fight brewing between influencers and supposed real film critics is a very silly and needless bit of gatekeeping. It's gatekeeping born of insecurity and fear. Influencers are willing to do for free what many entertainment reporters have been doing for years, using access to celebrities to leverage a career. Before social media, reporters could get assigned to the Hollywood/entertainment/movie beat. They could leverage their position by gaining access to celebrities and use that to build clout and maintain their job.
Find my full length article at Geeks.Media
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